Senior Manager, Global Digital Marketing

About the role

The Global Web & Digital Marketing team at Capsugel (part of Lonza) is looking for a Senior Manager, Global Digital Marketing, based in Puebla, Mexico. You will lead digital marketing strategy, execution and reporting for ACHIEV, Capsugel's B2B e-commerce and customer portal, while supporting broader Global Digital Marketing initiatives across CHI. The role combines platform marketing, digital channel management and global campaign support, working with product marketing, commercial excellence, regional marketing and IT.

Key responsibilities

• Lead digital marketing strategy and execution for ACHIEV across paid, owned and earned channels (SEM, display, LinkedIn, email, organic and content), driving new user acquisition, engagement and retention.
• Plan and run multi-channel campaigns aligned with ACHIEV's business objectives, with consistent messaging, brand standards and optimized funnel performance.
• Own the marketing automation strategy, including lead nurturing, onboarding, re-engagement and full customer lifecycle programs.
• Manage digital content strategy with internal and external stakeholders, such as whitepapers, customer stories, infographics, webinars and platform messaging.
• Support SEO and website performance for ACHIEV and other CHI digital properties.
• Take on ad hoc projects, campaigns and channel activations for the wider Global Digital Marketing team.
• Monitor and report KPIs (traffic, conversions, activation, retention, CAC, LTV) and turn data into actionable insights.
• Work with Product Marketing, Revenue Operations, Regional Marketing and Analytics teams, and manage agency partners and external vendors.
• Apply e-commerce marketing expertise to ACHIEV promotional campaigns and platform positioning.

Required profile

• Bachelor's degree in Marketing, Communications or a related field; Master's degree or MBA preferred.
• Fluent English.
• 5+ years of experience managing and executing digital marketing platforms and campaigns, including strategy, deployment and performance reporting.
• Experience in a global B2B organization in Life Sciences, Biotech or a related industry.
• Willingness to travel 15% to 20% globally and to collaborate across multiple time zones.

What we offer

• A competitive salary plus lifestyle, family and leisure benefits.
• An agile career and dynamic work culture, with compensation programs that recognize high performance.
• An inclusive and ethical workplace.