Digital Marketing Specialist, Paid Media

About the role

The Digital Marketing Specialist, Paid Media will lead the planning, execution, and optimisation of paid media campaigns across search, social, programmatic and other digital channels. Supporting both US Public Sector and Global Private Sector businesses, the role drives brand awareness, demand generation and business growth through strategic media investments.

Key responsibilities

• Plan, activate and optimise digital advertising campaigns on corporate‑owned platforms.
• Execute paid social media campaigns, conduct A/B testing and ensure precise targeting.
• Develop and optimise paid search strategies in partnership with agency partners.
• Lead end‑to‑end planning, negotiation and execution of third‑party paid media buys.
• Monitor performance, generate insights and present quarterly results to global marketing teams.
• Manage media budgets, forecasting, invoicing and operational processes.

Required profile

• Strong analytical mindset with a focus on business outcomes.
• Excellent project‑management skills and ability to handle multiple campaigns.
• Ability to build and maintain relationships with agencies, media partners and internal stakeholders.
• Proactive problem‑solver who adapts quickly to changing priorities.

Required skills